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Robert Weisbergran another experiment using the same puzzle but a different research procedure. Today many people are familiar with this puzzle and its solution. They are much more common than you probably think. In fact, only a meager 25 percent did. There seemed to be no end to the insights that could be offered under the banner of thinking outside the box. The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you. If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square. Lets look a little more closely at these surprising results.
The truth behind the universal, but flawed, catchphrase for creativity.
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The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array. Consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients. But you will find numerous situations where a creative breakthrough is staring you in the face. In other words, the trick was revealed in advance. Whats more, in statistical terms, this 5 percent improvement over the subjects of Guilfords original study is insignificant. Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts. That this advice is useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminatedand therefore, much more dangerousmetaphor that out-of-the-box thinking spurs creativity. Guilford was one of the first academic researchers who dared to conduct a study of creativity. In the early 1970s, a psychologist named. The nine-dot puzzle and the phrase thinking outside the box became metaphors for creativity and spread like wildfire in, management, psychology, the creative arts, engineering, and personal improvement circles. Because they hadnt, they were obviously not as creative or smart as they had previously thought, and needed to call in creative experts. Of course, in real life you wont find boxes.
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